PriceWatch Complete User Guide

What is PriceWatch?

PriceWatch is an AI advisor that helps leasing teams know how to price, position, and respond — based on real competitive context.

Instead of just showing you data, PriceWatch analyzes your property and competitors, then provides clear, explainable guidance on:

Pricing decisions - Should you raise, lower, or hold rents?
Positioning strategy - How to differentiate your property
Leasing guidance - How to handle objections and close deals
Concession strategy - When to add, adjust, or remove incentives

How It Works

PriceWatch uses four AI agents working together:

Agent 3 (Enrichment) - Collects amenities, specs, and property details
Agent 1 (Discovery) - Finds 10 comparable properties automatically
Agent 2 (Pricing) - Gathers current rents and concessions weekly
Agent 4 (Positioning) - Analyzes competition and generates strategic recommendations

Time Savings: What used to take 40+ hours now takes 5 minutes.
Better Decisions: AI-powered guidance backed by real competitive data.

💡 Important: PriceWatch provides guidance, not automation. You always decide whether to act on recommendations.

Getting Started

Step 1: Add Your Properties

Option 1: Manual Entry

Go to Settings → Communities
Click "Add Community"
Fill in: Name, Address, Zipcode
Optional: Assign managers, add details
Click "Save"

Option 2: CSV Bulk Import

Go to Settings → Communities
Click "Upload CSV"
Download template or use your own
Map columns (Name, Address, Zipcode required)
Review preview → Click "Import"

Step 2: Run Your First Survey

Automatic (Recommended):

New properties automatically trigger survey within 24 hours
Weekly automated surveys run every Sunday 2 AM UTC

Manual:

Go to PriceWatch (left sidebar)
Select a community from list
Click "Run Survey" button
Wait 5-10 minutes for completion

What Happens During Survey:

Agent 3 (Enrichment): Collects property details (amenities, year built, unit count)
Agent 2 (Pricing): Gathers current pricing for your property
Agent 1 (Comp Discovery): Finds 10 comparable properties within 3-5 miles
Agent 3 + 2 (Comp Data): Enriches and prices each comp
Agent 4 (Positioning): Analyzes competitive position and generates strategic recommendations

See detailed walkthrough: Your First Survey Guide

Step 3: Analyze Your Data

Navigate between 6 tabs to understand your pricing:

Comps: View map and list of comparable properties (default view)
Overview: PSI, CRI, and competitive positioning metrics by floor plan
Trend: See pricing changes over time with floor plan filters
Matrix: Pricing comparison across all comps by bed/bath
Vacancy: 14-day and 30-day occupancy trends
Attributes: Amenity comparisons across comps
Concessions: Market incentives and Net Effective Rent analysis

[See detailed guides: Overview Tab | Navigating Comp Data | Vacancy Tracking]

Key Features

Automated Comp Discovery

AI finds 10 best comps within 3-5 mile radius
Based on: location, property type, unit count, amenities, year built
Saved as community_source='discovered_comp'
Learn more: Adding Comps

Weekly Pricing Updates

Automated refresh every Sunday 2 AM UTC
Keeps all active properties up-to-date
No manual intervention needed
Historical data preserved for trends

Interactive Analytics (6 Tabs)

Overview Tab:

PSI (Pricing Position Indicator) - Your rent vs market average
CRI (Competitiveness Range Index) - Your percentile ranking (0-100)
Market Concession Pressure - How aggressive the market is with deals
Floor plan breakdown with individual metrics
Vacancy rates (14-day and 30-day rolling)
Complete guide: Overview Tab

Trend Tab:

Price movement over time (6mo, 1yr, 2yr, all time)
Filter by specific floor plans
Switch between metrics (rent, rent/sqft, NER)
Subject property vs comp average comparison
Historical pricing preservation

Matrix Tab:

Pricing comparison across all comps
Bed/bath configuration grid
Color-coded pricing opportunities
Identify underpriced/overpriced floor plans

Vacancy Tab:

14-day rolling vacancy rate
30-day rolling vacancy rate
Available units tracking
Occupancy trends over time
Complete guide: Vacancy Tracking

Attributes Tab:

Amenity comparison across comps
Property specifications (year built, unit count)
Feature-by-feature analysis

Concessions Tab:

Market concession offerings
Net Effective Rent (NER) calculations
Concession impact on competitive position
Complete guide: NER Calculations

Geographic Map:

Visual representation of property locations
Subject property + all comps on interactive map
Distance calculations
Click markers to open comp details

Professional Reports

Generate on-demand rent survey reports
Includes: Comp methodology, pricing data, market analysis
Export as PDF for audits and compliance
Industry-standard rent comparability documentation

Team Collaboration

Assign community managers, asset managers, leasing managers
Share insights across team
Role-based permissions (admin vs member)

AI-Powered Positioning Analysis (Agent 4)

What Agent 4 Provides:

Pricing Action: Should you raise, lower, or hold your rents?
Concession Strategy: Should you add, modify, or remove concessions?
Unique Selling Points: What makes your property stand out?
Competitive Attributes: What features matter most to prospects?
Objection Handling: How to respond to "Your rent is too high"

How to Access:

Select community in PriceWatch
Scroll to "Positioning Analysis" section (below tabs)
Review AI recommendations
Click "View Full Analysis" for detailed breakdown

When it updates: After every survey (weekly automated + manual)

Complete guide: Positioning Analysis

Real-Time Survey Progress Tracking

New feature: Watch surveys in real-time as agents work.

What you see:

Progress banner at top of screen
Active agent indicators (Agent 1, Agent 2, Agent 3, Agent 4)
Status updates ("Collecting amenities...", "Finding comps...", "Pricing comps...")
Estimated time remaining

Why it matters: Transparency into what's happening during the 5-10 minute wait.

Manual Comp Management

Add your own comps:

Click "Add Manual Comp" button
Search by property name or address
Select property from results
Click "Add"
Run survey to collect data on new comp

Deactivate bad comps:

Click on comp in Comps tab
Click "Deactivate Comp"
Comp removed from analysis (but data preserved)

10-comp limit: Each property tracks max 10 active comps. Deactivate one to add another.

Complete guide: Adding Comps

API Access

Programmatic access to all pricing data
REST API with OpenAPI specification
Includes PriceWatch endpoints (portfolio, communities, comps, pricing, floor plans)
Learn more: API Documentation
API Getting Started Guide

Common Workflows

Weekly Pricing Review

Monday morning: Check PriceWatch
Review properties with pricing changes (Trend tab)
Identify opportunities (Matrix tab green cells)
Adjust rents as needed
Export reports for stakeholders

Compliance Audit

Select property under audit
Click "Export" → "Rent Survey Report"
Report includes: Comps, methodology, pricing analysis
Submit to auditor
Data automatically timestamped and archived

New Property Onboarding

Add property via Settings → Communities
Wait for automatic survey (24 hours) OR run manual survey
Review comps in Comps tab
Manually add any known competitors
Set up weekly review schedule

Portfolio Analysis

Return to portfolio view (deselect community)
Review portfolio-wide stats (coming soon)
Export bulk reports for all properties
Identify underperforming properties
Drill into specific communities for details

Pricing & Billing

Transparent Volume Pricing

How PriceWatch pricing works:

1 property: $39.95/month
2-9 properties: $29.95/month each
10-24 properties: $19.95/month each
25+ properties: Contact for volume discounts

What You Get:

AI-powered pricing guidance for every property
Weekly competitive intelligence updates
Strategic positioning recommendations
Unlimited team member access
Vacancy tracking and analytics
Professional rent survey reports

14-Day Free Trial:

No credit card required to start
Full access to all features
Limited to 1 property during trial
Adding a 2nd property triggers immediate upgrade (prorated)

What Counts as a Property:

Only properties you actively manage (community_source='user_managed')
Comparable properties discovered by AI are FREE (not billed)
Billing adjusts automatically when you add/remove properties

Billing Cycle Options:

Monthly billing (standard)
Annual billing (15% savings)
Switch anytime from Settings → Billing

See full pricing details: /pricing

Value Focus

Why this pricing structure:

Pay for what you use (per-property)
AI-discovered comps are free (unlimited intelligence)
Volume discounts as your portfolio grows
Cancel anytime, no long-term commitment

ROI Example: A 10-property portfolio paying $199.50/month saves 200+ hours per year on manual surveys — equivalent to ~$10,000 in labor costs avoided.

Troubleshooting

Survey stuck "Processing":

Wait 15 minutes (timeout threshold)
If still stuck, contact support
System automatically retries failed jobs (max 3 attempts)

No pricing data for comp:

Comp may not publish pricing online
Try manual refresh: "Run Survey"
Some properties don't share data publicly

Wrong comps discovered:

AI may need more context
Manually deactivate bad comps
Manually add better comps
AI learns from your selections over time

Map not showing markers:

Properties need latitude/longitude coordinates
Auto-geocoding happens on creation (non-blocking)
Manually trigger: Settings → Communities → Edit → "Re-geocode"

"10 comp limit reached":

Each property tracks max 10 active comps
Deactivate one comp to add another
Deactivated comps remain in database (can reactivate later)

Best Practices

Let AI do the work: Start with automatic comp discovery
Weekly reviews: Check pricing every Monday
Monitor trends: Use Trend tab to spot market shifts
Act on opportunities: Matrix tab green cells = room to raise rents
Keep data fresh: Don't disable automated weekly surveys
Export for audits: Keep rent survey reports on file
Collaborate: Assign managers to relevant properties
Use API: Integrate with your property management system

Support

Documentation:

Overview Tab Guide - Master PSI & CRI metrics
Positioning Analysis Guide - AI leasing guidance
Understanding Advisory AI - When to trust AI
Adding Comps - Manual comp management
Navigating Comp Data - Comp analytics
API Documentation - Integration guides

Learn more on our website:

Pricing Strategy - Revenue protection tactics
Leasing Positioning - Objection handling
Concession Strategy - When to incentivize
Explainable AI Guidance - Why transparency matters

Contact:

Email: support@aryna.ai
Phone: 1-800-279-6224 (M-F, 9am-5pm EST)
Live Chat: Click chat icon (bottom right)

API Support:

OpenAPI Docs
Postman Collection
API Keys: Settings → API Keys